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About.

ON A DIFFERENT JOURNEY.

I’m a marketer who focuses on developing online strategy and implementation for new brands (think:  small businesses, bloggers, lifestyle brands and momtrepreneurs).

When I’m not nerding out about my blog The Lifestyle is Calling‘s traffic, or running it’s social media, I’m probably taking a fitness class—barre or spin; or otherwise have my sleeves rolled up, cooking paleo meals in the kitchen.

I originally hail from the UK, where I practiced as a lawyer at one of the UK’s leading law firms for 7 years. In 2012, I was recognized as one of the Travel Trade Gazette’s 30 under 30 Future Travel Leaders and was offered partnership at the law firm. While advising businesses on legal matters, my career pulled me towards business development, strategy and digital marketing.

In 2014 my husband and I decided to have an adventure; we moved to California and I launched my strategic marketing and design consultancy.

I am obsessed with blogging, health, fitness and lifestyle design. I recently founded the new mom blog The Lifestyle is Calling and am also the co-founder of Zenwork, an exclusive corporate incentive, lifestyle-design and wellness retreat.

Experience

Skills.

BUSINESS + CREATIVE.

I’m one of those unique people, who have both “left brain” and “right brain” thinking skills.

Since leaving the law to launch my business in strategy and digital marketing, I’ve had the pleasure of working with brilliant creatives, marketers, and PR experts. I’ve also worked with CEO’s, entrepreneurs, professionals and business owners. I understand the importance of generating impactful and creative marketing, and I also understand the-day-to-day hustle of running a business. Most of all I know how important it is to generate profit and create measurable results, while consistently adding to the bottom line.

Fusing the competing skill sets of BUSINESS + CREATIVE has given me the unique ability to generate game changing results for my valued clients.

Services provided to my clients:
01. DIGITAL MARKETING.

Website design and development | Marketing planning and strategy | Influencer engagement programs | Blogger outreach | Social media management | Data analysis and metrics

02. PROJECT & PEOPLE MANAGEMENT.

Outsourcing of in-house marketing team | On-site management of digital marketing team | Launch and management of influencer engagement program.

03. COACHING & WORKSHOPS.

A beginner’s guide to blogging | Monetizing your blog | Generating PR for your business | Social Media 101 | Get started launching your lifestyle business | Lifestyle business for momtrepreneurs

Work with Me

Work with Me.

LET’S MAKE A DIFFERENCE.

01. OUTSOURCING.
Do you need to outsource your digital marketing? Create a website which works to capture and convert leads? Perhaps you need someone to run your blog and grow your social media platform?

You’re in the right place. I love working with businesses to create accessible, user-friendly marketing plans and implement them to achieve growth.

02. STRATEGIC PLANNING.
Maybe you’re not sure what you need?

I can do a strategic review of your business plan and marketing collateral, then give you a plan for action, tailored to your audience.

03. COACHING.
Are you starting your own small business or blog? Perhaps you’re a budding “momtrepreneur” with a great idea, but don’t know where to start online? Maybe you want to improve your teams social media, website development or blogging skills?

I run workshops and individual coaching sessions for anyone who needs to develop their presence online; hooking their audience in and keeping them coming back for more. I am currently developing my workshop program for 2017. Click here for more information.

Hire Me
GET IN TOUCH

Contact.

LET’S TALK.

If it sounds like my broad skill set could be of use, drop me an email, and let’s go for a coffee. (Or drink of your choice!)

View Charlotte Smith's profile on LinkedIn

Based in Los Gatos, California.