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Home 2018-06-11T18:00:04+00:00

Work with Me.

LET’S MAKE A DIFFERENCE.

I am an expert Freelance Marketing Director who works with small to medium-sized businesses and brands. I have experience working with B2B and B2C companies and start-ups. I develop and implement marketing plans in a timely, cost-effective manner.

I work with companies that have:
5 to 25 Employees | $500,000-$5,000,000 revenue.

Here’s how I can help:

01. OUTSOURCING MARKETING.
Do you need to outsource your marketing? Create a strategy which captures and converts leads? Need someone to run your digital marketing efforts?

You’re in the right place. I love working with businesses to create accessible, user-friendly marketing plans and implement them to achieve growth. I follow SCRUM methodology for project management and implementation, and adopt the role of SCRUM Master in many of my client marketing teams.

02. STRATEGIC PLANNING.
Maybe you’re not sure what you need?

I can do a strategic review of your business plan and marketing collateral, then give you an action-plan, tailored to your audience.

03. WORDPRESS WEBSITE DESIGN & MAINTENANCE.
Need a website, or a website revamp, but not sure where to start?

I can develop beautiful WordPress websites, which work for you and your business. SEO ready, social media enabled, and integrated with platforms like InfusionSoft, HubSpot and Mailchimp; my websites are designed not just to look pretty, but to convert leads and generate revenue.

04. PRINT PRODUCTION & MANAGEMENT.
Want to take your marketing communications offline?

I am experienced in developing and managing print-based marketing campaigns. Whether it’s brochures, direct mail, your corporate stationery and branding, I can act as your in-house design team, taking the headache out of all your print production and management requirements.

05. WORKSHOPS.
Are you starting your own small business or blog? Perhaps you’re a budding entrepreneur with a great idea, but don’t know where to start online? Maybe you want to improve your teams social media, website development or blogging skills?

I run workshops and individual coaching sessions for anyone who needs to develop their presence online, engage their audience  and keeping them coming back for more. I am currently developing my workshop program for Autumn/Fall 2018. Click here for more information about my workshops in San Francisco, San Jose, Los Gatos and London.

06. AREA OF EXPERTISE.

Marketing Planning and Strategy | Marketing Automation | Inbound Marketing and Email Marketing | Digital Marketing | Team Management | Website Design and Development | Marketing Analytics | Outsourcing In-House Marketing Team | On-Site Management of Digital Marketing Team | Content Marketing | Influencer Engagement Program | Blogger Outreach | Graphic Design | Print Production and Management | Start-Up Experience

Hire Me

About.

ON A DIFFERENT JOURNEY.

I’m a freelance Digital Marketing Director who focuses on developing online strategy and implementation for small to medium-sized businesses and brands.

When I’m not nerding out about my client’s website traffic, I’m probably taking a fitness class—barre or spin; or otherwise have my sleeves rolled up, cooking paleo meals in the kitchen.

I originally hail from the UK, where I practised as a lawyer at one of the UK’s leading law firms for 7 years. In 2012, I was recognized as one of the Travel Trade Gazette’s 30 under 30 Future Travel Leaders and was offered partnership at the law firm. While advising businesses on legal matters, my career pulled me towards business development, strategy and digital marketing.

In 2014 my husband and I decided to have an adventure; we moved to California and I launched my strategic marketing and design consultancy.

I am obsessed with blogging, health, fitness and lifestyle design.

Experience

Skills.

BUSINESS + CREATIVE.

I’m one of those unique people, who have both “left brain” and “right brain” thinking skills.

Since leaving the law to launch my business in strategy and digital marketing, I’ve had the pleasure of working with brilliant creatives, marketers, and PR experts. I’ve also worked with CEO’s, entrepreneurs, professionals and business owners. I understand the importance of generating impactful and creative marketing, and I also understand the-day-to-day hustle of running a business. Most of all I know how important it is to generate profit and create measurable results, while consistently adding to the bottom line.

Fusing the competing skill sets of BUSINESS + CREATIVE has given me the unique ability to generate game changing results for my valued clients.

Services provided to my clients:
01. DIGITAL MARKETING.

Website Design and Development | Marketing Planning and Strategy | Influencer Engagement Programs | Blogger Outreach | Social Media Management | Data Analysis and Metrics

02. PROJECT & PEOPLE MANAGEMENT.

Outsourcing of In-House Marketing Team | On-Site Management of Digital Marketing Team | Launch and Management of Influencer Engagement Program | Management through Trello/ Asana/ Project Management Tools

03. PRINT PRODUCTION & MANAGEMENT.

Direct Mail Strategy | Direct Mail List Sourcing | Direct Mail Design | Poster Design and Print | Business Stationery Design and Print | Brochure Design and Print

04. COACHING & WORKSHOPS.

A Beginner’s Guide to Blogging | Start a WordPress Website For Your Business | Generating PR For Your Business | How to Grow and Manage Your Online Presence | How to Launch Your Lifestyle Business | PR: How to Get People Talking About Your Brand

Work with Me
GET IN TOUCH

Contact.

LET’S TALK.

If it sounds like my broad skill set could be of use, drop me an email and let’s go for a coffee.

View Charlotte Smith's profile on LinkedIn

Based out of Silicon Valley, California

London, UK